Murphy O'Brien, Creative Director
Murphy O'Brien, Creative Director
5 days. 12 social videos. 3 NBC features. And an awards show. All to support the massive undertaking that is the U.S. Army All-American Bowl.
My team developed the 2015 and 2016 bowl creative, starting with a Selection Tour and social posts to announce the All-Americans. Then during Bowl Week, we took over the San Antonio market with airport signage and massive wraps around key downtown hotels and the Alamodome.
Throughout the week, we'd work with our video partner to capture footage and tell stories about our All-Americans, our NFL HOF coaches, and the U.S. Army Soldiers that inspire them, to share via NBC and social channels.
Prior to game day, we held an exclusive awards show that recognized the most elite athletes and band members, with high-impact videos and powerful music performances by the Army Band.
Finally, on game day our interactive Alamodome signage gave fans a chance to get involved with a rich sharable AR experience, while 3 featured segments on NBC complemented the live game coverage with stories featuring All-Americans inspired by U.S. Army Soldiers.
7 days. 12 social videos. 3 NBC features. OOH and on-site signage. And an awards show. All to support the massive undertaking that is the U.S. Army All-American Bowl.