Forter offers identity protection, payments optimization, and fraud prevention in a unified platform.
So we applied a similar strategy to their tradeshow portfolio, delivering 2 concepts that unified all 5 shows with seamless branding, but also provided unique experiences and scalable footprints.
THE INSIGHT: Speed wins in modern ecommerce, and Forter's lightning-quick Trust Platform and Decision Engine enables faster, easier checkout.
THE EXPERIENCE: Attendees visit the Forter Speedscape, a space themed with blue and white race stripes, aerodynamic materials, smooth surfaces, and data dot animations.
The signature footprint contained a race simulator, while smaller footprints included an analog toy race car track or race-themed Whack-a-Mole game.
Speed-focused photo opps, swag, and food & beverages all reinforced Forter Fast.
Speed-themed evening experiences continued to pay off Forter Fast, from F1 Arcade D.C. to Las Vegas Motor Speedway.
THE INSIGHT: The need to recognize and authenticate online individuals and their transactions is becoming exponentially more complex. But Forter's advanced Identity Intelligence capabilities are empowering seamless recognition at scale.
THE EXPERIENCE: A little recognition can go a long way, so Forter makes attendees the stars of the tradeshow! They enter a blue carpet experience that’s Hollywood hoopla meets halftime show, with vibrancy and energy typically reserved for elite performers!
Larger footprints feature a line of cardboard paparazzi with motion-triggered flashbulbs, a photo wall of fame, photo opp, and champagne beverage wall.
Smaller footprints feature the blue carpet, photo opps with the Forter cheer squad, and swag like G.O.A.T. medals, foam fingers, and more.
Evening experiences gave attendees another opportunity at recognition, from crowd-work comedians to musicians and magicians who’d pull attendees onstage, to karaoke and a ping pong championship tournament!