Nearly all homeowners (90%) are concerned about protecting their homes, yet haven’t valued their possessions in years – let alone documented what they have. Allstate wanted to encourage homeowners to make a habit of checking their insurance and ensure they had proper coverage for their current possessions.
Momentum Worldwide and Current partnered to launch a campaign featuring celeb spokesperson Kristin Chenoweth, woman-on-the-street stunt engagements, a satellite media tour, a gamified website and sweepstakes, and a 10-market tour with live game shows and branded experiences.