Torani Digital Campaigns

How do you become more than just the flavor of the month?

We partnered with Torani on digital and Facebook campaigns to excite current customers and entice new ones, ultimately increasing brand awareness, promoting flavor benefit, and driving online sales. We provided creative, media, and social strategy; implemented campaigns that tested and retargeted a variety of aesthetics and messaging across various dayparts; and shared added value for retail, social, and stunts.

We also updated their UX/UI to simplify the experience and convert more sales on Torani.com. And finally, we engaged shoppers at retail during the holidays via Catalina coupons for general customers, frequent purchasers, and lapsed customers.