Murphy O'Brien, Creative Director
Murphy O'Brien, Creative Director
Intuit's new corporate mission is to power prosperity around the world.
So to get a better understanding of prosperity in a key market, the United States, Intuit surveyed over 3,000 Americans to see how they define prosperity, if it's achievable, and how.
My team worked to developed the overall visual identity and content for core assets, including the style guide, microsite, full report, social media posts and video series, and PR.
Intuit's new company mission is powering prosperity around the world.
So to better understand prosperity in a key market, the United States, Intuit surveyed over 3,000 Americans to see how they define prosperity, if it's achievable, and by what means.
My team developed the overall visual identity and content to reveal the findings. Our campaign assets included a microsite, PDF report, press release, blog post, social media posts, 12 influencer videos, and a satellite media tour.