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SUBWAY Global Style Guide
SUBWAY decided they were the Darrell Hammond of brands – one brand with too many voices.
So we constructed the SUBWAY Global Style Guide, a digital hub for creative development to improve consumers’ perception of one brand with one global voice. We collaborated with SUBWAY management and developed a visual framework of rules and guidelines with flexibility for adaptation by market.
SUBWAY Global Style Guide
SUBWAY decided they were the Darrell Hammond of brands – one brand with too many voices.
So we constructed the SUBWAY Global Style Guide, a digital hub for creative development to improve consumers’ perception of one brand with one global voice. We collaborated with SUBWAY management and developed a visual framework of rules and guidelines with flexibility for adaptation by market.