Kickoff and BEYOND represent 2 crucial annual touchpoints for Samsarans and their customers.
For BEYOND, Upstanding worked with the environmental design team at InVision to incorporate the curvature of the signature “Sam” owl shape into the general session designs, and blended it with a UI-driven aesthetic that reinforced the sophistication and beautifully-designed simplicity of this IoT leader.
For Kickoff, the “Sam” shape again played a key role in scenic design.
One option played into more natural materials and wood tones that connected to the Sam’s owl nature and the highly physical nature of many customers’ businesses.
The second option put the Sam icon front and center, while Sam-shaped flats framed the stage and screens.