Murphy O'Brien, Creative Director
Murphy O'Brien, Creative Director
After a COVID-driven 4-year hiatus, CitizenCon returned to our galaxy and 3,000 feverish fans couldn't wait! Cloud Imperium Games delivered the latest addition to Star Citizen by debuting the lawless Pyro system through a gritty immersive experience that transformed the LA Convention Center into a wild and well-worn futuristic hellscape.
I partnered with InVision and Sr. Creative Director Kat Tischler to bring the game directly to the fans. The general session stage hall embodied the familiar Stanton star system fans already knew and served up two days of in-person and livestreamed content, with over 33,000 Twitch viewers at its peak.
Meanwhile, the hall next door revealed the deadly, unforgiving world of Pyro through eerie lighting effects and long-forsaken spaces defined by rusty sheet metal and filled with trashed remnants like burn barrels and weathered cardboard. Fans lined up for hours to demo Pyro, catch top players in the esports arena, participate in photo opps, lounge with your guild, and engage with guilds and organizations in the fan zone.