https://upstanding.works/welcome daily 0.75 2017-04-26 https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1493155095320-T96YYUMMU27942GGZL65/imedia.png Welcome https://upstanding.works/new-folder daily 0.75 2017-04-26 https://upstanding.works/work daily 0.75 2025-09-09 https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507756436076-57WM4NVP8YNX71E0GCII/APP_3512.jpg WORK - eBay Intern Conference 2017 For four days, we united execs, top sellers, and talented interns via our "Connected from the Start" platform, invigorating the eBay community with inspired speakers, eye-opening conversations, competitive hacking, and upbeat parties. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507856889452-685RKK0TVDM2ZWD2VGY8/NIKEHyperwarm+amazeum.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507779608868-NVI4G6Q9HWD9NLV98V2M/AAB_2016_AirportSignage+LED.jpg WORK - AAB 2016 7 days. 12 social videos. 3 NBC features. OOH and on-site signage. And an awards show. All to support the massive undertaking that is the U.S. Army All-American Bowl. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507848690828-L0UQKQ45B217BPJSC2CP/Redhook-Winter-Hook.jpg WORK - Winterhook On- & Off-Premise Program We promoted Redhook's Winterhook brew and new holiday sweater label via the Ugh or Fug Contest, which rewarded bar patrons and Facebook fans for their good taste in beer and poor fashion taste. The winning ugly sweater was retired for the season onto the Winterhook Wall of Fame. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1548135347577-KKOXZQFFNFHDT54FWM8C/image-asset.jpeg WORK - eBay Intern Conference 2018 IC18 celebrated those who deliver New Perspectives that challenge people to see differently, from interns’ hack ideas to brilliant innovations by their eBay mentors. Visuals, messaging, and experiences throughout the four day conference illustrated fun, eye-catching ways to offer New Perspectives. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507853208325-GR3KBIBWYUQIXU3K73M8/Intro1.jpg WORK - Prime Student Campaign We pitched Amazon on a campaign targeting 2- and 4-year college students. Get Your ___ Together emphasized the unique aspirations and needs of every student, and showed Prime Student is the one resource that can empower all of them. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600292720374-8BH06D8XVDBWW5ZYD5MI/PIOLI.com.png WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600293626149-CVKBTYCGE2KLP9NCWZML/Nike+Gear+Up+background.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600296418460-H6TEO75P7TM7WVQ4S40S/image-asset.jpeg WORK - Chick-fil-A Bring the Backyard Back Promotion To celebrate their new grilled chicken product line, Chick-fil-A wanted a major digital and social promotion near their Atlanta headquarters. So we collaborated with their sponsorship partner, the Atlanta Braves, to launch the Bring the Backyard Back promotion, which earned fans a chance to play, eat, and watch a game from the grass at Turner Field! https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600358529040-ALHEH24CUZBTU69G04SD/intel_pg_1_intel-no-enterprise.jpg WORK - Intel Star Trek Digital Campaign Every year, Intel processors boldly go where Moore's Law predicts they will. And as a forward-thinking organization, Intel was a natural partner for J.J. Abrams' Star Trek. The digital campaign provided details on Intel's advanced processor technology, exclusive Enterprise photos and movie trailer content, and special offers on Lenovo laptops with Intel processors. Consumers were stunned. By phasers. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600359588951-86OYZ0BBVGQGQY2WS84C/Screenshot+2020-09-17+091921.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600361112852-7TTMIHIHTVE6H89OBBUJ/banner+in+situ4.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600455121939-J85OJPDZWX6NGPKXVC19/image-asset.jpeg WORK - Samsung 360° Video Series Samsung wanted to train retail salespeople and show how their product lineup works seamlessly together. So we created a a 3-part series starring fictional startup owners using Samsung products to “Work + Play Your Way.” Salespeople engaged with 360° videos on Samsung Gear VR headsets to see the products in action and learn key benefits. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1602030614968-8GJOJY97AQPSG1P36B0Y/Table_Setting.jpg.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1624314515809-681R0IOI7NV0F3DG8M6C/centered+kimmy+TV.png WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1712615904636-8MJBX0DG86XEFJK3PZGV/image-asset.jpeg WORK - Totango Brand Redesign Totango was a 10-year-old customer success platform in a category dominated by one giant corporation and challenged by young, hungry startups. A brand forgotten by many in the industry and saddled with tons of mismatched legacy design and copy components across the product and communications channels. So Totango partnered with Upstatement, a digital design studio, to reinvigorate the brand with a bold, playful design language that would stand out in a staid and serious category. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1718685917982-5XGIOD65RAYTPO6K8XE2/Fox+Twitter+vote.jpg WORK To promote T-Mobile ONE and unlimited data, we launched the T-Mobile #UnlimitedBaseball Contest! Show you're the #ONE fan to win a World Series trip and 2017 season tickets. The results: T-Mobile's most successful postseason campaign in 4 years, with 287% more engagements (12M) and more than double the total impressions (76M). https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1718688488182-4ZLTD10IIU663RJY2AR5/CitizenCon23RMB-EntryWay-4Q8A9958.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1548225374741-LELZJ18WNMZUUQ4WSZ6M/App+store+header.jpg WORK - A.S.E. AR App We designed a nitro-fueled AR app for the U.S. Army’s NHRA sponsorship to drive ongoing engagement with recruits, showcase the Army’s tech-savvy, and promote job opportunities. I partnered with Momentum Worldwide and GCD Jeff Gould and CD Paul Wells to lead development of an interactive 3D Army racecar that could be revved, photographed, and engaged with in any space. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742363482416-WPILTYTLIV769SAVAF8L/Screenshot+2025-03-18+at+10.42.41%E2%80%AFPM.png WORK - Square Enix Gaming Activation For a major gaming conference, Upstanding partnered with InVision Communications to concept the debuts and demos of big-name Square Enix properties like Avengers (codenamed: “Scotch”), Final Fantasy XIV, and Outriders. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1712688506333-J0PEEJEMWLE7YHQDH3Q6/image-asset.jpeg WORK - Cut the BS out of CS with Totango In tandem with Totango’s brand redesign, we launched an awareness campaign to breathe life into the brand. Our new design language was bold and modern, and our founder and president both had strong, no-nonsense personalities, so we decided to deliver a hard-hitting message aligned with our updated sales presentation and newly-launching podcast series. When we analyzed the business marketplace, we saw many companies were still trying to use labor-intensive spreadsheets or attempting to retrofit their CRM to manage their customer journeys, which for any practitioner definitely felt like BS. So we positioned Totango as the simple solution that cuts the BS out of customer success. Our three-month campaign garnered 109% of MQLs and drove monthly site traffic over 100k for the first time in Totango’s history. Ads were placed across banners, video (LinkedIn and YouTube), audio, Taboola and Outbrain, and LinkedIn single image and carousel units. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1507755382357-BIQBS5SG9DD8JFBPD2QH/mpiEKP_01_05_17_Sands_Tmobile_Gray_Kabik02.jpg WORK - T-Mobile CES Press Reveal We helped T-Mobile maximize their CES buzz with a livestreamed event featuring SNL's Colin Jost and Michael Che, plus big news from CEO John Legere, grabbing 72,000+ Facebook Live views and headlines across key pubs. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1600299415429-9FHQF6UPJTNX1UO8L9W9/Intuit%C2%AE_Prosperity_Study_header+mobile.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1745877963051-E6S23PDE51BTHVVJHXFS/Screenshot+2025-04-28+at+3.05.48%E2%80%AFPM.png WORK - Intuit Prosperity Store What does powering prosperity look like? My design partner Tiffany Pan and I developed an Intuit campus store where employees see how their work fulfills the company’s mission of powering prosperity around the world for our customers. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1749762057755-YBP6DTJZ2CWDEV2O512X/PXL_20250602_162140131.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1749850082761-370852AWKSDMC3XANEHD/Screenshot+2025-06-13+at+2.27.54%E2%80%AFPM.png WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1749761937674-L12NF2XT3VN5PHUA3BG1/Screenshot+2025-05-08+at+1.29.44%E2%80%AFPM.png WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1714594773810-2H2LBR3941THBFUXNYRS/468b9344-def6-468f-a502-68b99ba0c44e_rwc_3x0x996x780x996.jpg WORK - Intuit CEO Sales Club Sales rewards programs can be incredibly formulaic, so to revamp Intuit’s CEO Sales Club, we used a wink and a nudge to entertain even the most jaded sales reps. Our team revamped the entire CEO Sales Club design expression with thoughtful line art details (credit to JP Ramirez and Joel Easley), then contrasted typical Hawaiian vacation photos with thought-provoking copy. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/aa5bc404-0275-48a7-aec8-e2207b3a27aa/Screenshot+2025-06-17+at+12.09.44%E2%80%AFPM.png WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1749838019194-CU9K132T09K41Q3VAE5J/BEYOND+version+3.1.png WORK - Samsara Kickoff & BEYOND Kickoff and BEYOND represent 2 crucial annual touchpoints for Samsarans and their customers. For BEYOND, Upstanding worked with the environmental design team at InVision to incorporate the curvature of the signature “Sam” owl shape into the general session designs, and blended it with a UI-driven aesthetic that reinforced the sophistication and beautifully-designed simplicity of this IoT leader. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1753292946915-UVPI4ZKWV5SB1GRKC89R/fitbit-minions-edition-1.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1753294425478-YFCXYLW9245HKA0SFVUX/960x0.jpg WORK https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1753296230403-4YLDYP6IUQ73DX4OS642/Fitbit-Luxe-840w-472h.jpg.jpeg WORK https://upstanding.works/home daily 1.0 2025-05-02 https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/7bf91b0e-9016-47d8-91ea-be566551aa07/Frame+16.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427493305-KZCT9HVWI3UIYC5JUPAW/totango.jpeg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427487584-ZYHNU7YXREHMHL6AFA0Z/fitbit.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427480243-0NYH56IPKRUBHY9TH4MK/CitizenCon23RMB-EntryWay-4Q8A9958.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427477636-R55A0XKR02Z5C0PAAYSE/App%2Bstore%2Bheader.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427493490-P5KKJW7G6IMBJ6GOLGYZ/square+enix.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427487797-9FZL0C442S94ILJU5JQU/Intuit%C2%AE_Prosperity_Study_header3.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427489490-RP4JDAG7ZBD80XH7X9EU/mpiEKP_01_05_17_Sands_Tmobile_Gray_Kabik72.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427484535-4KNP46QABVQY12NU8FHJ/ebay.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427492110-1N8I7J5JKYXZMP81U19Q/totango+cut+the+bs+out+of+cs.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427477616-JXGD8KZP2PX6NRLEW5OP/allstate.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427478647-CENDZWAZT5U9490T7055/aspire_jmp_2pg_b.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427480130-J0ZB2HYHIZ2Z10CGRVGK/chick-fil-a.jpeg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427481787-R48HKBJUOWROBNFPAO5Z/dunkin%27+mug.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427490340-6MRJNCT6AALKLR9ZDR6W/nike+gear+up.png HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427490724-L8OEXICDIYJ3H14UXUOV/NIKEHyperwarm%2Bamazeum.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/1742427486894-TI6UNUAD4JOURH20G72Q/intel_pg_1_intel-no-enterprise.jpg HOME https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/2892a6d4-f7bf-4579-8d0f-20c9f541acb4/Frame+18.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/58f93330414fb5f6c5710296/5c3e1574-bf1a-4f82-abfd-5a3002fbdecf/Frame+22.jpg HOME - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://upstanding.works/stand-with-us daily 0.75 2025-03-25