T-Mobile set out to dominate the conversation at CES 2017 and shake up the wireless industry. Un-carrier Next delivered a high-profile press event with top-tier talent, energetic videos, eye-catching graphics, and a striking, dynamic space that was live streamed to the world.
SNL's Colin Jost and Michael Che opened the show with Wireless Update, a live scripted segment about CES, Vegas, and the shortcomings of the wireless industry, then kicked it to T-Mobile CEO John Legere
The big news was captured by key publications like CNET, engadget, Mashable, Macrumors, thenextweb, and many more, with over 72,000 live views on Facebook.